The former mansion of Norm Zada, the founder of Perfect 10 magazine, has been re-listed for $25,000,000. Norm sold it last year for $16 million. The contemporary estate is located at 72 Beverly Park Drive in the exclusive gated community of Beverly Park in Los Angeles, CA. It was designed by the renowned Landry Design group and boasts approximately 20,000 square feet of living space which includes a new 6,100 square foot guest house plus a 1,700 square foot bonus room in the basement, which is connected to the main house by a glass and stainless steel-columned bridge. There are a total of 11 bedrooms and 18 bathrooms on 6.79 acres with mountain and city views. The outdoor amenities include vast pristine lawns, large  swimming pool with spa and a paddle tennis court with pavilions.

CLICK HERE FOR THE LISTING

  • Kieran

    I think this a fair ‘asking’ price …I adore Beverly Park and its a very substantial home (20,000 sqf). That is the first time I have seen a home listed with virtual furniture and trees in the photos, it almost makes the whole thing look fake.
    Whether you like this home or not is completely irrelevant.




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    • timmytight

      @Kieran:

      Norm sold the prop just 3 mos ago for $16 Mill while he was asking for $23.5 Mill. Why wud someone pay $25 Mill for it now when no one was willing 2 pay $23.5 Mill just 3 mos ago??




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  • Daniel

    Some of it I love, some of it I hate. Overall though, it looks like a high end office complex. I prefer Richard Landry’s classical designs over his contemporary homes; he’s a brilliant architect either way. Obviously Beverly Park is a gorgeous community, but I don’t like how this is the first home you hit when you drive past the Mulholland gate. If I were to live in the community, I’d want my home somewhere in the middle so I could ogle at my neighbors’ homes 😀 I also don’t like how this is the ONLY modern/contemporary home in the whole community.

    Overall, it ain’t for me. Almost any other home in Beverly Park I would fawn over, but this is not one of them. It just doesn’t seem to have a ‘wow’ factor anywhere. For $25 million, I want a ‘wow’ factor.

    And on a side note, I don’t think I could deal with this Josh Altman clown – anyone catch the new season of Million Dollar Listing? He comes off as such a gigantic douc*ebag! And pardon me, but $39 million in TOTAL sales for the ENTIRE year in Beverly Hills is not something to brag about.




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    • Grrrowler

      Try as I might, I don’t like any of the agents on Million Dollar Listing. That’s the main reason I stopped watching (I also found it pretty boring). None of those guys would inspire me want to drop a few million dollars on a house.




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      • Daniel

        Yes, they all have more faults than advantages, but here’s my quick run-down on each one:

        Josh F.: Cheesy drug addict. I hate his gimmicks. While he has some decent negotiating skills, his whole persona comes off as arrogant and immature. Plus, I would never hire him because I would have to hide the silverware.
        Madison H.: Probably the one I would hire, as he comes off as the most professional. But he acts like a ditsy, giggling school girl on purpose so many times that it puts me off.
        Josh A.: Only seen him in one episode, but I ain’t impressed and doubt I will be swayed. Acts like a know-it-all. Plus I’d be tempted to bite that beak off if negotiations went awry, which they undoubtedly would.
        Chad R.: F-ing weirdo. “Hi, this is CHAD ROGERS, my girlfriend hates me but loves my Mercedes CL63 (*not* the CL65).” Very annoying.

        But in the end, yes, I agree with you. I would not want any of them to represent me. I would have turned Mauricio Umansky, *but* his appearance on the RHOBH didn’t help him.




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        • Venom

          I agree, Madison is the only one I would consider hiring.
          Josh Flagg is a scuzzball and the new one Josh A. is an ahole and a scumbag.
          I would not do business with either one.
          Chad Rogers was just annoying as crap and self-absorbed.

          Now a good guy and a professional agent is Mauricio Umansky on the Real Housewives of Beverly Hills, that to me is how a proper agent should act and behave. These guys are clowns compared to him.




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        • Jeph

          Which s. o. b.? went to negotiate with a client looking all homeless, wearing clothes soaked in sweat, and he was acting like he knew what he was doing. He makes me want to stop watching the show. Hope he’s not back for this season.




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          • Daniel

            Josh Flagg. He’s back. I find it entertaining just to see how people react to his slovenliness.




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  • j

    Norm zada sold this home last year for $16 million. He isn’t the owner anymore




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    • Kenny Forder

      Thanks for letting me know!




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      • j

        Josh altman was the one who sold it. A while ago, on his website he had it as a sold listing and public records showed it as selling for 16 million. It was originally listed for $23 million




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  • Grrrowler

    I like this house. The outside is more interesting than some of the overly pared-down contemporaries out there. I like some of the Art Deco design details, and to me it’s more interesting than seeing another faux-French or Mediterranean.

    I wish there were more pics of the interior. It looks like there are some nice details that keep it from being too sterile, but there are also some details I’d change to overcome the “office building” feeling that it has in some spots. It’s nice to see a contemporary Landry design.

    Being at the top of Beverly Park would, in theory, give the best views. It’s odd that none of the views are clearly shown in the listing pics. That would be a prime selling point I would think.

    I don’t like the pool area at all. It’s nice how the color and shape of the pool and spa mimics the windows in the house. But, I hate the fact that it’s set into the boring terrace. It would have looked better, and been more dramatic, if it had been set directly into the lawn with minimal coping.

    As for the price. I’m not sure what would warrant an almost 60% price increase in just a year. I’m really not a fan of Beverly Park; some of the houses are beautiful, but it has a “suburbia on steroids” vibe to me. I actually like that this house is not just one more traditional house in the community, but I think the price is too high.




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  • Oliver

    Absolutely not… Even by modern standards this house is god ugly. no way. It looks like an office complex from every angle. The house isnt attractive in any way and all the cement work looks bland and boring. You couldntve picked a better way to waste 25 million. And from the looks there ARENT any views unless you climb up those giant hills in the backyard… 10 thumbs down.




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    • George

      I’m a car dealer, have been one all my adult life. The reason I mention that is picture 3 looks just like the service garage door at my chevy store. It could literally have been taken from the parking lot.




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  • CC

    The house was sold for $16.5m and I think noteworthy to mention while yes it sold last year, it sold November, the new owners never even moved in! Sounds fishy.




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  • j

    I know this home sold a year ago, But who bought it?????????




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  • Tony

    With a ton of decorations, I could have an awesome time living in this house. That said, it is not with $25 million, or even $16 million. But I’d pay that much to hear some of the conversations that must be had before people put their homes up for twice what they are worth. This happens ALL THE TIME.




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